News for Glogou


Recent news about Glogou Inc.


April 25,2019, Press Release: Glogou Launches Services to Migrate Facebook and Instagram Ads to WeChat


Nov 10,2018, Press Release: Glogou Helps Businesses Build Brands on Toutiao, TikTok and ByteDance


April 25,2018, Press Release: Glogou Launches RapidChain Marketing Services


Sep 17,2017, Press Release: Glogou Announces Wechat Mini-App Development Services to Help a Business to Acquire More Asian Customers


June 04,2017, Press Release: Glogou Launches Wechat Content Marketing Services to Help a Business to Better Engage China Customers


Oct 14,2016, CMO Innovation: Glogou makes China marketing easier for Salesforce users


Sep 30,2015, Press Release: Glogou Launches Sales Opportunity Discovery Online Services to Help Businesses Sell More Into Asian Markets


Jul 9,2015, Press Release: Glogou Launches Asia Marketing Self Planner, an Interactive Asia Media Guide to Help Businesses Plan China and Asia Marketing


Jun 11,2014, Press Release: Glogou Publishes Travel and Destination Marketing White Paper


May 1, 2014,Press Release: Glogou Launches Sales Signal Processing (SSP) to Solve the Toughest Problems for International Sales


Sep 24,2013, Press Release: Glogou Launches Big Data Solutions for Travel and Destination Marketing


August 7, 2013, Press Release: Glogou Announces "Across the Great Wall" China Marketing Technologies and Services That Break Down the Barriers to Reaching the Growing China Market


July 17, 2013, Press Release: Glogou Inc. Announces SoLoMo Solutions for Destination Marketing


May 17, 2013, 中国日报, China Daily: Glogou helps US companies build brands in China


May 01, 2013, VentureBeat: Why you need social media marketing in China


Jan 28, 2013, BizJournal: Santa Clara startup connects U.S. companies and Chinese markets


Dec 12, 2012, Website Magazine: Startup Brings China Ad Programs to "U"


Nov 29, 2012, Search Engine Land: Glogou Launches Products To Help US Companies Do Search Marketing In China


Nov 7, 2012, 新浪科技: 不懂中文没关系 Glogou帮助外企进军中国


Nov 06, 2012, TechCrunch: Glogou Launches New Tools To Help Businesses Build Their Online Presence (And Ad Campaigns) In China


Aug 27, 2012, San Jose Mercury News: Silicon Valley startup Glogou Teaches Small Companies How To Say "Buy My Product" In Chinese


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Selected News:

Glogou Launches Services to Migrate Facebook and Instagram Ads to WeChat

Silicon Valley-based Glogou specializes in helping foreign business do marketing in China, Japan and Korea, today announced that it launches services to migrate Facebook and Instagram Ads to WeChat. This will help a business to reach one billion Asian customers that are eager to buy high quality goods and services from around the world.

WeChat has over one billion daily active users who use WeChat's many features including WeChat Pay, a system which is widely adopted in China. These people also spend a lot of time on a large collection of WeChat Mini-Apps. Each individual WeChat user, on average, spends much more time on WeChat compared to a typical user on Facebook or Instagram.

WeChat is an ideal platform to reach growing number of affluent Asian consumers, but there are many barriers for a foreign business to do marketing on WeChat. For example, the advertising system of WeChat is in Chinese, which makes it difficult for non-Chinese parties to handle.

Another obstacle includes China's many restrictions and regulations on what can be advertised on social media, which involves the government and further complicates the matter for foreign agencies. Lastly, media formats supported by WeChat are different from Facebook and Instagram.

By providing a suite of services to migrate Facebook and Instagram ads to WeChat, Glogou helps clients to overcome the challenges of language and breaks down the barriers for marketing on WeChat. Glogou's services for a client include starting a WeChat advertising account, getting approval for the advertising plans, assisting in campaign management, and optimizing the ROI using different targeting methods.

In addition to advertising on WeChat, Glogou also helps a business with content marketing on WeChat. Glogou helps a client manage its WeChat official account and develop WeChat Mini-Apps for a client. Those content marketing methods have been proven to be very effective for a business or a brand to engage its Asian fans and customers in a timely and interactive way.