Looking for effective China Social Media Marketing solutions? We help you achieve the highest conversion rates on Wechat.com.
Wechat is the Chinese counterpart of Facebook and Twitter, with 700 million users.
Wechat Marketing 101: The Rise of Wechat in China and the Power of Wechat Marketing
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1. What is Wechat?
After all, what is Wechat? Wechat(微信), is the most popular and rapidly growing Facebook-like social networking platform in China. Wechat uses a format similar to its American counterpart Facebook with key difference being that it is used almost exclusively by Chinese language speakers. Wechat is the most visited such site in China. The past two years has seen the exponential growth of Wechat usage in China. The trend continues well into 2016. According to a recent financial report, Wechat currently has more than 700 million registered users.
What are the similarities and differences between Wechat vs. Facebook?
Wechat dominates social media in China; its audience is typically older, and they discuss more professional topics.
What are the similarities and differences between Wechat vs. Twitter?
Wechat allows you to publish more content.
2. Why is Wechat so Popular in China?
China’s Wechat platforms are more than copycats of Twitter. They have integrated the good features of Twitter, Facebook and other social network platforms. Here are some of the top reasons why Chinese internet users are so eager to embrace Wechat.
Wechat is: