1. What is Weibo?
After all, what is Weibo? Weibo(微博), the Chinese word for microblog, is the most popular and rapidly growing twitter-like
social networking platform in China. Weibo uses a format similar to its American counterpart Twitter with key difference being
that it is used almost exclusively by Chinese language speakers. Sina Weibo is the most visited such site in China. Sina has used
the domain name weibo.com for the service since April 2011. Because of the site's popularity and domain name, "Weibo" is often used
generically to refer to Sina Weibo. China’s weibo market is dominated by two top players: Sina and Tencent. The past two years has
seen the exponential growth of weibo usage in China. The trend continues well into 2016. According to a recent financial report by Sina,
Sina Weibo (weibo.com) currently has more than 300 million registered users who produce over 100 million posts every day. Among the
registered users, 9% (27 million) are active users. Sina’s weibo users, daily posts and the active users all tripled in the past year.
What are the similarities and differences between Weibo vs. Facebook?
Weibo dominates social media in China; its audience is typically older, and they discuss more professional topics.
What are the similarities and differences between Weibo vs. Twitter?
Weibo allows you to publish more content.
2. Why is Weibo so Popular in China?
China’s Weibo platforms are more than copycats of Twitter. They have integrated the good features of Twitter, Facebook
and other social network platforms. Here are some of the top reasons why Chinese internet users are so eager to embrace Weibo.