China's social media platforms, including the country's TikTok and its version of Instagram ...
2022-04-18
• None Chinese social media platforms are set to display users' locations based on their IP addresses.
• None The feature will be tested on platforms such as China's "Instagram" Xiaohongshu and Douyin, the name for TikTok in China.
• None The platforms said users cannot disable the feature, adding that it is aimed at fighting misinformation.
Chinese social media platforms are set to display user locations based on their internet protocol (IP) addresses, in a move the companies said would help to fight the spread of misinformation.
The platforms include Xiaohongshu, China's version of Instagram, and video-streaming platforms Kuaishou and Douyin — the name for TikTok in China — according to announcements made by the companies on Friday.
Without providing a date, Xiaohongshu said on its site that the feature aims to "maintain a genuine interactive community atmosphere" and prevent users from "pretending to be locals" and "spreading rumors." However, as the feature is still in the "testing stage," users cannot manually enable or disable it, the company's post said.
For users in China, the name of the province they are in will be displayed on their profile pages, while country names will be revealed for anyone using the app overseas, Xiaohongshu said.
Kuaishou made an …
Chinese social media to display user locations based on IP address - TechStory
2022-04-17
Reports suggest that many Chinese social media outlets would soon showcase user locations based on internet protocol (IP) addresses. Platforms who would follow this are Quora-like Zhihu and the Duoyin, the domestic version of TikTok. They made the announcement on Friday, April 15, adding that users would not have the option to disable the feature.
Though not directed by the law, the platforms stated that the step is meant to control “netizens from pretending to be locals and spreading rumour.” TikTok owner, ByteDance’s news aggregator Jinri Toutiao, Duoyin rival Kuaishou, and lifestyle community Xiaohongshu implemented the change. They said locations would be visible on their profiles. Whereas, Zhihu said user location would be available beside each post made. Weibo has been displaying locations on user profiles since last month. They cited reasons of fake information related to current events such as the pandemic and the war in Ukraine.
In the past year, China central government has been coming forward in online content with progressing regulatory oversight. However, there is no such official regulation that needs platforms to necessarily showcase locations of users. Internet watchdog Cyber Administration of China mentioned in March that the campaign to clear online problems including clearing up rumours.
What …
China's Multi-Billion Dollar Fragrances Market to Center on Home Applications | EqualOcean
2022-04-17
According to data from Euromonitor, the compound annual growth rate of China's fragrance market reached 14.9% between 2015 and 2020, and the figure is expected to jump to 22.5% over the following five years. By 2025, China's perfume sales should reach CNY 30 billion (USD 4.733 billion).
The global fragrance market is expected to grow at just 7% between 2021 and 2025, which indicates the sheer potential of the Chinese market.
In response, global fragrance companies, with their mature supply chains, entered and dominated China's market while international demand remained sluggish. This also paved the way for domestic fragrance startups to mushroom, amid surging interest in Chinese-style scented products.
The Covid-19 epidemic, which impacted cargo transport of overseas brands, has given Chinese fragrances a competitive edge, though domestic companies are still not capable of tipping the scale. According to Winshang, an industry data provider, overseas brands accounted for 55% of China's fragrance market, while their domestic peers made up 45% in 2021.
Statistics on Qichacha, a business registration information provider, showed that the number of Chinese fragrance companies spiked around 2017 to more than 200. About 600 new companies incorporated in 2019 and 2020. As of May 2021, the total number topped 2,000.
The domestic …
Livestreaming Goes Mainstream: How Brands Can Capitalize On The Growing Chinese Trend
2022-04-13
In one day alone, the beauty and cosmetics giant Estée Lauder achieved over $219m in sales from livestreaming. Of these, $52.4m of sales came from a single influencer. Emerging Communications’ marketing executive Michaela Zhu questions what livestreaming is, and how businesses can capitalize on its stratospheric rise.
Livestreaming is commonly known as any media recorded and broadcast in ‘real-time’ over the internet. And no country in the world has a livestreaming culture quite like China. It’s utilized across platforms as wide-ranging as WeChat, Weibo, Red (Xiaohongshu) and Bilibili, with influencers offering exclusive deals, direct ‘buy’ links, product discussion or free gifts.
Its popularity goes far beyond the gaming streams or ‘Insta Lives’ favored in the west. Instead, livestreaming is an indispensable China marketing tool and an increasingly fashionable way of shopping.
The unique livestreaming mix of user-generated content (UGC) and professionally-generated content (PGC) has proven incredibly effective for increasing brand website traffic and sales.
The livestreaming market reached over 1200bn yuan in 2020, soaring from 120bn yuan in 2018. With further growth predicted (expected to reach 4.9tn yuan by 2023), it’s an essential method of targeting e-commerce to Chinese gen Z and millennial audiences.
As well as financial value, livestreaming helps build brand authenticity and …
Alibaba tests Xiaohongshu-like social shopping app Taibang - TechNode
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2022-03-29
China Box Office Slips to Lowest Weekend of the Year as COVID Resurfaces - China Film Insider
Xiaohongshu Launches New Collaboration with Homegrown Brands March 11, 2022. Headlines From China: Jessica Wang On Brands' Shifting Attitudes ...
Xiaohongshu Launches New Collaboration with Homegrown Brands | - China Film Insider
By teaming up with a wide range of domestic designer brands, ... many niche brands with a limited budget for digital marketing will also benefit ...
Xiaohongshu Launches New Collaboration with Homegrown Brands | Jing Daily
Meanwhile, Xiaohongshu introduced its new fashion IP “Red Label,” which will fuel designer brands' growth by helping them facilitate the content-to- ...
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