Lazada backlash puts spotlight on digital ads - Bangkok Post
2022-05-06
Media and digital pundits have urged agencies and brands to be cautious about their online communications and advertisements involving sensitive issues, as they can backfire and jeopardise their images.
The call comes amid a series of communication missteps by brands, including a fresh backlash against e-commerce platform Lazada, which commissioned an online ad from an influencer that was criticised for mocking the disabled.
The controversial ad promoted Lazada's 5.5 shopping festival campaign. Intersect Design Factory, a media agency, was assigned to coordinate the production of video clips to promote the event through social media and influencers.
A renowned transgender influencer known as Nara Crepe Katoey was contacted by Intersect to perform in the ad, which was shown on her TikTok account.
The ad, which depicts Nara and a wheelchair-bound woman having fun and joking around with each other, drew intense criticism from many people online, including those who believe the outfit worn by the disabled person intentionally targets the royal family.
Both Intersect and Lazada later issued an apology for the incident and removed the ad.
Pawat Ruangdejworachai, president of Media Intelligence, a media planning and creative agency, said the digital world moves fast and "if there is a mistake, social sanction or condemnation happens immediately …
Storyboard18 | Goafest 2022: Who's in, who's out and who's in-between - Moneycontrol
2022-05-06
In 2013, JWT India (now Wunderman Thompson India) made headlines the world over for all the wrong reasons. The agency created a set of three ads for Ford Figo without the client’s approval, uploaded them online, and entered the work in the Creative Abby competition at Goafest. It was after their appearance at Goafest that the ads blew up the Internet.
The most controversial of the three ads featured a caricature of a former Italian Prime Minister, Silvio Berlusconi. The ad showed Berlusconi grinning and flashing a victory sign from the driver's seat, with over-sexualised caricatures of women bound and gagged in the car's boot. It led to a wave of global attention and criticism. JWT India withdrew the ads from the competition. The global CMO of Ford condemned the ads. Heads rolled. Senior leaders at Ford and the agency in India lost their jobs.
While the industry was reeling from this shock, Publicis Groupe India’s agency Leo Burnett pulled two entries, which were part of its campaign for Tata Salt Lite, from the radio category. The agency had not submitted the mandatory letter of approval from the client for the campaign to be entered in the competition. BBDO India and DDB …
Wunderman Thompson Launches Cross-Channel Commerce Service 05/06/2022 - MediaPost
2022-05-06
Wunderman Thompson has launched a unified commerce service in North America that it says will allow clients to engage their customers throughout the shopping journey.
Operating within the agency’s Gorilla Group, the reimagined service combines strategy and consulting, ecommerce media, data insights and technology enablement.
In addition, it provides capabilities that extend across owned- and third-party commerce channels, including Amazon and major NA eRetailers, and B2B and D2C commerce.
“Our clients are increasingly challenged to deliver tightly orchestrated, cohesive commerce experiences to their customers regardless of channel,” states Neil Stewart, global CEO at Wunderman Thompson Commerce.
Stewart adds: "Our new commerce offer is designed to help our clients engage and inspire their audiences at every stage of the customer lifecycle, from awareness to acquisition through brand affinity.”
Metaverse goes mainstream, but most consumers still don't understand it | Marketing Dive
2022-05-06
• Nearly three-quarters of surveyed consumers (74%) had heard of the metaverse as of March, according to a press release Wunderman Thompson Intelligence shared with Marketing Dive. That’s a noteworthy bump in awareness compared to last July, when just 32% reported being familiar with the term.
• Familiarity has not been followed by understanding, as just 15% of respondents felt they could explain what the metaverse is to other people. Despite this, two-thirds of consumers believe the concept could be life-changing, 68% described it as the “next internet” and 74% stated it is representative of the future.
• Worries persists around the metaverse, with 72% of parents concerned about children’s privacy and 66% about children’s safety. Still, the study, which surveyed over 3,000 people in the 16-65 age range in the U.S., U.K. and China, indicates that the metaverse has earned a spot in public discourse that could help hurry along adoption.
Wunderman Thompson Intelligence’s latest research, which is additive to findings the group published in September, underpins the rapid clip at which the metaverse has entered the mainstream. However, more people simply having heard the term does not correlate to education about its inner workings, as few would feel confident describing what …
WPP partners with Epic Games and dives into the metaverse | Digital | Campaign India
2022-05-06
Epic Games, the developer responsible for Unreal Engine and the hit game Fortnite, will help WPP agencies adapt to a new era of digital experiences for companies in the metaverse.
WPP’s PR firms include BCW and Hill+Knowlton Strategies, as well as the Ogilvy network.
The partnership implements a new training program, with curriculum for executives, creative practitioners and media experts and strategists and will train WPP employees on how to create custom brand experiences in Fortnite using Unreal Engine.
WPP teams will work closely with Epic Games specialists to build interactive experiences for brands in Unreal Engine, an advanced real-time 3D creation tool used across a range of industries including games, film, architecture, fashion, automotive, music and live events.
WPP has collaborated with SuperAwesome, an Epic Games company, to produce innovative work such as the immersive Island built for Adidas in Fortnite for its Ozweego sneaker line.
This year, WPP acquired influencer marketing agency Village Marketing. Last summer, WPP also acquired AI technology company Satalia to promote AI capabilities across the company and help shape the holding company’s AI strategy. Both companies joined Wunderman Thompson.
WPP's PR business outperformed the company's other divisions in the first quarter of 2022, as like-for-like revenue in the PR arm …
Movers & Shakers: Twitter, SCA, Wunderman Thompson, We Are Social - AdNews
2022-05-06
It's hard to keep up with all the latest moves across media, marketing, and advertising, so we've made a list. Check out the biggest moves in adland this week.
Angus Keene confirmed as Twitter MD for Australia and NZ
Former Twitter sales director Angus Keene has been appointed managing director of Australia & New Zealand. Keene, who has been acting in the role, will report to Yu Sasamoto, Twitter’s VP of Asia Pacific.
SCA appoints chief people officer
Rebecca Ackland has been appointed chief people and culture officer at SCA. Ackland joined SCA in 2018 in its talent acquisition team, before becoming HR business partner the following year.
Dan Morrison is GM at Optimising
Independent SEO agency Optimising has appointed its first general manager, promoting Dan Morrison following a string of client wins. Morrison has led successful studios in Perth and internationally in Ho Chi Minh City and Vietnam for over a decade.
Hardhat's Glenn Dalton to Akkomplice
Independent agency Akkomplice has appointed Glenn Dalton its first chief creative officer. Dalton joins the Akkomplice team after three years as the executive creative director of Hardhat, having worked at AJF Partnership and CHE prior to that.
Hogarth expands addressable content team
Hogarth has appointed Omnicom's Alice Hughes addressable lead of …
Metaverse awareness has more than doubled in less than a year: Wunderman Thompson ...
2022-05-05
The awareness of the metaverse has more than doubled in less than a year, as per Wunderman Thompson Intelligence’s ‘New Realities: Into the Metaverse and Beyond’, an analysis and roadmap for adland which expands upon the ground-breaking ‘Into the Metaverse’ study.
This new paper shows brands and agencies clear directions in a tech field where 74% of people feel it will be the future.
Its 2022 metaverse survey ‘New Realities: Into the Metaverse and Beyond’ for which research was fielded in March - from over 3,000 people aged 16-65 in the United States, United Kingdom and China - shows that awareness of the metaverse has more than doubled in less than a year.
While less than a third (32%) had heard of the term in July 2021, by March 2022 almost three quarters (74%) had heard of the term.
Although awareness has increased, understanding remains low, as per it. The research also finds that there is a lack of clarity around what the term means, with only 15% stating that they know what it is and can explain it to someone else.
Despite being unable to explain the metaverse, consumers believe that it promises to impact our lives significantly and among those who know what …
Wunderman Thompson's "The Cold Campaign" Named Best Radio Ad Of 2022 - B&T
2022-05-05
Wunderman Thompson’s “The Cold Campaign” for Anglicare WA has won the coveted Gold and Silver Siren Awards for 2022’s best radio ad. You can see the full winner’s list HERE.
Creatives Matt Wilson, Luke Williams and Joe Hawkins accepted the awards at a ceremony in Sydney last night hosted by comedian and 2DayFM breakfast presenter Dave Hughes.
The winning ad highlights the plight of the homeless sleeping rough in winter via the concept of “temperature contagion”, a scientific phenomenon where people unknowingly cool their own body temperature when seeing or hearing someone who is suffering from the cold.
Chief executive officer of awards organiser Commercial Radio Australia, Ford Ennals, said “The quality of the radio advertising creative submissions for the 2022 Sirens Awards were truly world-class.
“Australia has some of the best creative talent in the world and the winning “The Cold Campaign” highlighted the craft of outstanding radio creative at its best with the ability to break through, be memorable and make listeners relate to an important social issue. Congratulations to all the winners.”
In a night that saw top honours awarded for outstanding radio creative in the not for profit and arts industry sectors, Wunderman Thompson also picked up the Silver campaign award …
DDB Mudra Group names Aniruddha Deb as EVP and head of business, North
2022-05-05
DDB Mudra Group has appointed Aniruddha Deb as executive vice president and head of business, North. In his new role, Deb will lead the business between DDB Mudra and 22feet Tribal Worldwide in the North office. He will report to Ashutosh Sawhney, managing partner, North, DDB Mudra Group.
The last two years have accelerated clients’ needs for ‘through the line’ consumer-focused marketing, Ashutosh Sawhney said. “The leaders for this hybrid discipline in our business have one foot planted in brand, human insights and strategy and the other in digital, platform-out thinking. Deb’s appointment is in sync with this need as he complements both these skill sets and knows what is effective, creative work,” he added.
With over 19 years of experience in advertising and marketing, Deb has worked with global businesses such as Unilever, Nestle, Wipro, Samsung, LG, HSBC, Vodafone, KFC and Subway. He began his career with MullenLowe Lintas Group, where he led Unilever’s detergents, oral care and deodorants business in SE Asia, operating out of Thailand. Previously, he has worked with agencies such as Ogilvy, Publicis Groupe and Cheil Worldwide, and served as head of marketing, Mobiistar. In his last stint, Deb worked with Wunderman Thompson as senior vice president …
DDB Mudra Group appoints Aniruddha Deb as EVP & Head of Business - North - Media4Growth
2022-05-05
DDB Mudra Group has appointed Aniruddha Deb as Executive Vice President & Head of Business – North. In his new role, Aniruddha will lead the integrated business between DDB Mudra and 22feet Tribal Worldwide in the North office. He will report to Ashutosh Sawhney, Managing Partner – North, DDB Mudra Group.
In his 19+ years of brand stewardship experience in advertising and marketing, Aniruddha has worked with global businesses like Unilever, Nestle, Wipro, Samsung, LG, HSBC, Vodafone, KFC and Subway. He began his career with MullenLowe Lintas Group, where he rose through the ranks to lead Unilever’s detergents, oral care and deodorants business in SE Asia, operating out of Thailand. After working with agencies such as Ogilvy, Publicis Groupe and Cheil Worldwide, he took on a marketing role and served as Head of Marketing at Mobiistar. Here, he launched the Vietnamese smartphone brand in India, both online and retail. Aniruddha’s last stint was with Wunderman Thompson as Senior Vice President & Executive Business Director, where a major part of his role was as the Branch Head, ADK Fortune, Bangalore.
Speaking on Aniruddha’s appointment, Ashutosh Sawhney said, “The last two years have accelerated clients’ needs for ‘Through the Line’ consumer-focused marketing. The leaders …
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