Tena's Frank And Funny Campaign Shows Unspoken Realities Of Menopause | The Drum
2022-04-29
Tena and AMV BBDO have revealed the heart-warming and humorous ad campaign that won it the £1m Diversity in Advertising Awards from Channel 4. The brand’s CMO and agency creatives reveal their thinking behind the work.
Tena’s frank and funny new campaign focuses on the relationship between a daughter and her mother as she navigates the menopause. It’s an unusual treatment, but agency AMV BBDO developed the concept armed with a “horrifying” statistic that over 80% of women will rarely talk to their own mothers about the experience.
“We know that the conversation is not there today – at work, at home or with your kids,” says Meta Redstedt, the global master brand and communications director at Tena.
“Women normally never talk with their mum about the menopause. And we know from the statistics that if women are better prepared, they will suffer less from the symptoms and feel better about the whole thing. So we wanted to have an inter-generation conversion that women could identify with.”
• Former Boots CMO’s message to agencies ignoring the menopause: ‘It matters’
The spot also leans into the idea that menopause is often spoken about as puberty in reverse. But while teenagers are told it’s a time of …
WPP starts 2022 strongly, raises guidance to 6% and rejigs GroupM into new data-based ...
2022-04-27
WPP has joined rivals Omnicom and Publicis in moving strongly into 2022 (Ukraine war notwithstanding) reporting organic growth of 9.5% across the board on a revenue increase of 6.7% to just over £3bn in Q1.
WPP’s measure of organic growth is like-for-like revenue less pass-through costs (not exactly the same as its rivals.) In Q1 the US grew 8.9%, UK 8.1%, Germany 16.1%, China 11.9% and India 25.1%. Most of WPP’s businesses performed either well or reasonably although it’s a changing picture at WPP with a big media agency reorganisation (some would say rationalisation) also announced (full story below,)
WPP has also confirmed its intention to enter end-to-end digital commerce with its new Everymile entity.
CEO Mark Read says: “The year has started very well with continued momentum from 2021 resulting in strong growth across all businesses and regions. Demand is strong for our services, particularly in digital media, ecommerce, data and marketing technology.
“The war in Ukraine has created an appalling humanitarian crisis. We continue to support our people in Ukraine, many of whom are now displaced, with financial and practical assistance. Our partnership with the UNHCR on their emergency fundraising appeal has generated $150 million to date, including over $1.3 million from …
Internet Advertising Market 2022 Business Strategies – JCDeCaux South Africa (Pty) Ltd ...
2022-04-25
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King James Advertising Cape Town (Pty) Ltd
Outdoor Network Ltd
Kena Outdoor (Pty) Ltd
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Horsley’s Marketing Services CC
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VMLY&R appoints first chief growth officer in Asia | Marketing
2022-04-25
VMLY&R has promoted Camellia Tan to the newly created role of chief network growth officer in Asia. In this role, Tan will be responsible for the planning, design and execution of VMLY&R’s growth strategy for Asia, focusing on new and existing markets in line with key network client opportunities. She will also ensure that the company is prepared to operationally support existing and new businesses by way of building, buying, and integrating capabilities.
Prior to this, Tan was managing director of VMLY&R’s network development in Asia for four years during which she set up the ecommerce practice in Southeast Asia. She also grew the agency’s Caltex remit from regional brand AOR to become the network's integrated lead agency—this included digital transformation covering data, marketing automation and experience design. Tan also played a big role in integrating capabilities during the company’s merger with Geometry by creating offerings for shared clients including subscription commerce, data-driven marketing, and service design.
Tan is a veteran at both VML and Young & Rubicon prior to the companies’ merger, and climbed the ladder from a senior account director role in 2010. In her new role, she will be based in Singapore reporting into Yi-Chung Tay, CEO of VMLY&R …
Xiaohongshu reportedly cuts underperforming staff - Marketing Interactive
2022-04-25
Chinese social platform Xiaohongshu is reportedly cutting about one-tenth of its staff amid the authority's crackdown on tech companies.
According to multiple reports including Reuters and theSouth China Morning Post, the layoffs were the results of an annual performance review conducted in March, in which the company found that about 10% of its employees' performances failed to reach expectations. Also, it was reported that the layoffs were first covered by local Chinese media outlets. Reuters' report said the layoffs affected multiple departments of the company in Beijing and Shanghai.
MARKETING-INTERACTIVE has reached out to Xiaohongshu for more details.
Tech companies have been facing difficulties since last year as the Chinese government tightened its grip on the sector. For example, a report from the South China Morning Post said that Kuaishou, ByteDance and streaming platform iQiyi were laying off their staff. The report stated that while it is common for Chinese tech companies to sack underperforming employees at the end of each year, the scale of staff cuts was bigger than usual given the Chinese government has been cracking down on the tech sector this year. The report said Kuaishou had started laying off employees who received low scores in performance reviews. These employees …
Traditional Advertising Agency Services Market Quality & Quantity Analysis - Buckeyes 101
2022-04-22
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2022-04-20
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Internet Advertising Industry Market Analysis Outlooks 2022: Size, Cost Structures, Growth rate
2022-04-20
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