GSK Consumer Healthcare appoints Piyush Sood as Digital Marketing Manager - Afaqs
2022-05-02
A professional with an experience of more than 13 years, Piyush has completed his MBA from Amity University. In the past, he has also worked with Cheil India, The Glitch, Solutions - Razorfish , Leo Burnett, Benett Coleman and The Princeton Review.
What Gen Z wants to see from brands as metaverse attachments grow | Marketing Dive
2022-04-20
• None Gen Z consumers spend twice as much time socially interacting in the metaverse than they do in real life, according to new research conducted by Vice Media Group and Publicis Groupe's Razorfish agency. The study draws a link between playing video games and the metaverse, a broad buzzword encompassing blended digital and real-world experiences.
• None The age group carries bigger aspirations tied to these online spaces, with over half (52%) of Gen Z gamers reporting they would like to make money in the metaverse and one-third desiring to build a career there. Twenty percent plan to direct their "fun" budgets allocated for entertainment and leisure to in-game purchases over the next five years, representing an average annual spend of about $50.
• None In turn, one-third of Gen Zers would like to see brands develop virtual stores, and 30% were receptive to brands selling skins and apparel to outfit digital avatars. Marketers must be mindful of remaining unintrusive, as 63% of respondents stated they were concerned about data privacy in video games and the metaverse. Still, those figures are lower than for millennials (66%) and Gen X (70%), underpinning a budding acceptance of branded virtual experiences among younger cohorts.
Razorfish …
Razorfish Study Finds 52% of Gen Z Gamers - MarTech Series
2022-04-19
Razorfish Study Finds 52% of Gen Z Gamers Feel More Like Themselves in the Metaverse than in Real Life
“The Metaverse: A View from Inside,” conducted with VICE Media Group, reveals that majority of Gen Z welcomes brands in the metaverse, creating opportunities for marketers that get it right
Razorfish and VICE Media Group released findings from new research that examines the metaverse’s impact on identity, social interactions, and commerce. The study, titled “The Metaverse: A View from Inside,” seeks to understand how Gen Z, in particular, blends experiences across virtual and offline worlds, and the opportunities for brands to build meaningful interactions in this new space.
According to survey responses, Gen Z gamers spend twice as much time hanging out with friends in the metaverse than they do in real life, with gamers spending 12.2 hours per week playing video games versus 6.6 hours hanging out with friends in-person. These gamers don’t only view their time in the metaverse as pure escapism, but also as an extension of real life: 52% of Gen Z gamers say they would like to experience making money in the metaverse, while 33% of them would like to experience building a career there.
Marketing Technology News: Twitch Co-Founder …
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