Top marketers, brands and agencies, ranked—The Big List | Ad Age Data News
2022-05-02
Organic growth for the five biggest legacy agency holding companies—WPP, Omnicom, Publicis, Interpublic and Dentsu—surged in 2021 as the ad market recovered following a sharp drop in 2020. Organic growth for those five major agency companies jumped in 2021 by an average of 9.6% in the U.S. and 11.5% worldwide. Organic growth strips out acquisitions, divestitures and the effects of exchange rates.
The rebound in 2021 means all five companies except for Omnicom had fully recovered from a 2020 worldwide decline in business based on positive worldwide two-year compound organic growth for 2020-2021 vs. pre-pandemic 2019. The average of 2022 worldwide organic growth forecasts for the five companies came in at about 5%, with comparatively little variance among the companies.
Digital-centric consultancies led by Accenture Interactive (rebranded as Accenture Song in April 2022) top Ad Age Datacenter's ranking of the largest agency networks.
Obit: Pioneering Agency Digital Media Exec Sean Finnegan, Dead At 50 05/03/2022 - MediaPost
2022-05-02
Sean Finnegan, a pioneering agency digital media executive turned entrepreneur and consultant, died April 29. He was 50.
Finnegan, a long-time Omnicom executive who rose to CEO of Omnicom Media Group Digital, before leaving to become president and Chief Digital Officer of Publicis’ Starcom MediaVest Group, moved on to become a media industry entrepreneur, including a series of networking enterprises connecting people on all sides of the business.
At the time of his death, he was co-founder and CEO of VO, co-founder and partner of Chameleon Collective, founder and partner of The Room, and co-founder and partner of the TD Foundation.
Digital Retail Marketing Market Analysis for 2022 and 2027 – Publicis Groupe, Pinterest ...
2022-04-30
A2z Market Research announces the release of the report ‘ Digital Retail Marketing Market Research Report by Category, form, Product, Type, End-User, Region – Global Forecast to 2027 – Cumulative Impact of COVID-19.’ The Financial industry report further includes market shortcomings, stability, growth drivers, restraining factors, opportunities over the forecast period.
Get Sample Report With Table And Graphs: www.a2zmarketresearch.com/sample?reportId=307486
“The Global Digital Retail Marketing Market size was estimated at a reasonable million USD in 2021 and expected to reach a healthy million USD in 2022, and is projected to grow at a steady CAGR to get a prominent million USD by 2027.”
The market was studied across External Digital Retail Marketing and Internal Digital Retail Marketing based on Category. Top Companies in this report are: Publicis Groupe, Pinterest, Edelman, WE, Havas, WPP, Interpublic Group of Companies, Omnicom Media Group, Tumblr
Digital Retail Marketing Market research is an intelligence report with meticulous efforts to study the right and valuable information. The data considers both the existing top players and the upcoming Financial competitors.
The report offers an in-depth assessment of the Digital Retail Marketing market strategies, geographic and business segments of the key players in the market.
The Digital Retail Marketing market was studied across the Americas, …
Meet 14 agency experts helping big brands from Tinder to AmEx shine on TikTok - Business Insider
2022-04-29
French holding company Publicis Groupe serves major advertisers like Citi, Nestlé, Procter & Gamble and Walmart, and they look to Amarsy for help driving sales on various platforms. "TikTok has definitely become part of the commerce ecosystem a brand needs to build and maintain to create great shopping moments and buying offramps," Amarsy said. Amarsy recommends that brands be ready to participate in the viral moments that frequently take off on the platform. "Content is created fast, from an idea to a fun video instantly," Amarsy said. "Culture is built fast. People hear about things and build on them as soon as they're inspired. The team is fast and they're keen to experiment and collaborate at the speed of ideas."
Stagwell's Assembly handles media investment for clients like Lenovo and Azadea Group, which operates franchises for retailers like Gap, Urban Outfitters, and Zara. Box oversees client spending on TikTok, where several clients have doubled their spend on the platform this year, and has helped them ride the app's popularity. Assembly ran a big paid campaign to promote a beauty product launch that performed so well, it was able to end the campaign early. "We were able to ride it out organically …
CRM and Customer Experience Management (CEM) Software Market Biggest ... - Energy Siren
2022-04-29
New Jersey, United States,- The latest report published by MR Accuracy Reports indicates that the CRM and Customer Experience Management (CEM) Software Market is likely to accelerate strongly in the coming years. Analysts have studied market drivers, restraints, risks, and opportunities in the global market. The CRM and Customer Experience Management (CEM) Software Market report shows the likely direction of the market in the coming years along with its estimates. An accurate study aims to understand the market price. By analyzing the competitive landscape, the authors of the report have made excellent efforts to help readers understand the key business tactics that major companies are using to maintain market sustainability.
Key Players Mentioned in the CRM and Customer Experience Management (CEM) Software Market Research Report: Accenture, IBM iX, Cognizant, BearingPoint, HCL Technologies, Capgemini, NTT DATA, EY, Deloitte, Infosys, Tech Mahindra, Publicis.Sapient, Virtusa, Tata Consultancy Services, PwC, Wipro, Salesforce Success Cloud
Get Full PDF Sample Copy of Report: (Including Full TOC, List of Tables & Figures, Chart) @ https://www.mraccuracyreports.com/report-sample/451693
The report includes company profiles of almost all major players in the CRM and Customer Experience Management (CEM) Software market. The Company Profiles section provides valuable analysis of strengths and weaknesses, business trends, recent advances, …
Revolving Door Roster Updates: Alkemy X, SalientMG, Engine Creative and More - Adweek
2022-04-29
As another Friday rolls around and we prepare for a weekend of rest and relaxation, agencies and top executives around the world are looking back on a week of growth and prosperity. Check out who had the biggest industry wins this week.
Alan. agency made two new key senior hires to support ambitious relaunch growth plans. Michael Richards, previously at Unlimited, VCCP and Grey Leader, joined as managing director. Daniele Pulega, previously creative director at McCann Group Worldwide, joined as creative director.
Laurence Thrush joined global entertainment company Alkemy X’s directorial roster. Thrush has worked with top clients including McDonald’s, Honda, Subway, Adobe and Mastercard.
Alex Rapoport, previously an FCB Health executive, joined Bam Strategy with the goal of expanding the agency’s pharmaceutical portfolio. Rapoport will lead all media planning and activation strategy in the healthcare and pharmaceutical space.
Kelly Rowntree was named Cactus’s new chief strategy officer. Having worked with brands including Sleep Number, Domino’s and Subaru, Rowntree will utilize her experience to drive continued growth at the creative agency.
Creative and strategic transformation company co:collective promoted Amanda Ginzburg to chief growth officer, where she will drive intentional growth across business and brand, organization and culture and experience.
Damon Kaydo joined marketing and communications agency …
Tubi, Nielsen Expand Measurement Pact as TV Upfront Looms - Yahoo
2022-04-29
The Fox-owned streaming outlet Tubi plans to expand its relationship with Nielsen to help advertisers measure viewing of Tubi programming across a wider array of venues, a critical demand that has increased from Madison Avenue as more viewing takes place via mobile and broadband.
Tubi plans to utilize Nielsn’s Digital Ad Ratings to expand coverage of streaming devices, including computer, mobile and connected TV. The company said the expanded pact represents ” a step towards increased industry coverage” provided by Nielsen One, a new product being developed by the measurement giant that will track viewership acorss linear and digital screens and is expected to be made more widely available to the market by the end of 2022.
• None Nielsen Streaming Top 10: 'Bridgerton' Watched for More Than 2.5 Billion Minutes Over Season 2 Premiere Week
• None Horizon Media Vows to Spend Up to 15% of Upfront Dollars on New Measurement Deals
“As a movie and television streaming service with 80% of our viewers watching on TV screens, we’re excited about the proposed integration of Nielsen Digital Ad Ratings measurement across our device partners,” said Mark Rotblat, chief revenue officer at Tubi, in a statement. “This upcoming device coverage replaces slim proxies with …
IPG follows rivals with strong Q1 2022 – now investors will seek better long term growth
2022-04-29
Interpublic (IPG) has more than matched its peer ad holding companies with net revenue of $2.23 billion, up 9.8% from 2021 with organic net revenue growth of 11.5%.
Organic revenue increases among the big five (WPP, Omnicom, IPG and Publicis with Dentsu yet to report) are on a scale from 9.5% (WPP) to Omnicom’s 12%.
IPG has raised its full year guidance to 6%, again in line with its rivals although Publicis is more conservative, possibly because of its greater exposure to Eastern Europe.
CEO Philippe Krakowsky (above), who’s just had a pay rise to $17m, says: “While macro uncertainty is still elevated as a result of geopolitical and public health issues, we recently refreshed our bottom-up outlook for the year with key clients and with our operating teams, and the tone of the business remains positive. As such, we are updating our outlook for the year, from the previously-announced expectation for 5% organic revenue growth in 2022 to approximately 6%, on this key metric.
“This would be an especially strong result, given that it compounds IPG’s outstanding multi-year growth stack. We are also re-iterating our expectation for adjusted EBITA margin of 16.6% for the full year.”
Back in the day such consistent results across …
Grand Clio Winners Announced - Leo Burnett Chicago Named Agency of the Year & BBDO ...
2022-04-29
“The Lost Class” from Change the Ref and Leo Burnett, which staged a graduation ceremony for students killed by guns, won several honors.
The Clio Awards has revealed the Grand Clio winners for the 2022 Grand Clio Awards with Area 23, BBH USA, McCann Paris, Ogilvy, and R/GA, in addition to Leo Burnett Chicago, who took home four Grand Clios in Print, Direct, Experience/Activation, and Integrated campaign.
Clio’s juries celebrated the agency’s powerful work for Change the Ref, Inc., which featured NRA leaders delivering a speech to 3,044 empty seats, each representing a would-be graduate from the class of 2021 who lost their lives to gun violence, for a campaign called “The Lost Class.”
The Clio Visionary Award presented by Verizon was presented to director, writer, and producer Peter Berg by friend and collaborator Diego Scotti, Verizon’s Chief Marketing Officer.
When introducing the award, Scotti said: “If you need to tell a story about everyday people from any walk of life and from any place on earth—people who, when thrust into extraordinary circumstances, perform extraordinary feats of courage, heart, humanity, grit, and grace—people who inspire us, then Peter Berg is hands down the finest and most gifted storyteller in the industry.”
Also accepting a specialty …
IPG lifts full year outlook after a 'strong' March quarter - AdNews
2022-04-28
Interpublic Group (IPG) posted organic net revenue growth of 11.5% in the March quarter, including 12.2% in the US and 10.2% internationally.
Net revenue was up almost 10% to $2.23 billion.
The global advertising group increased its full year outlook to 6% organic revenue growth, from a 5% forecast earlier in the year.
The result is in line with other global advertising groups -- Publicis Groupe, Omnicom, Havas and WPP -- reporting better than expected March quarter results.
Interpublic Group CEO Philippe Krakowsky: “We are pleased to report a strong start to our year, with growth highlighted by increases across a broad range of geographies and client sectors.
“These results reflect the skill that our colleagues bring to their craft and the commitment they consistently demonstrate to our clients and in support of each other.
“A differentiator of our performance, in the quarter and over a period of many years, remains our ability to deliver marketing and media solutions that bring together award-winning creativity with best-in-class technology and data infrastructure.
“This combination is responsive to the evolving needs of modern marketers for more digital, precise, and data-informed thinking, as well as the kind of integrated programs that allow IPG to deliver higher-order business solutions.
"We will continue to …
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