Nielsen Revenue Inches Up, Acquisition Deal To Close Later This Year - MediaPost
2022-04-30
Revenues grew 1.6% to $877 million. This includes measurement revenue inching up 2.1% to $645 million with its impact and content business virtually flat -- 0.4% higher to $232 million. Nielsen says there was overall growth from national and digital measurement products in the U.S. and in interna
Meet 14 agency experts helping big brands from Tinder to AmEx shine on TikTok - Business Insider
2022-04-29
French holding company Publicis Groupe serves major advertisers like Citi, Nestlé, Procter & Gamble and Walmart, and they look to Amarsy for help driving sales on various platforms. "TikTok has definitely become part of the commerce ecosystem a brand needs to build and maintain to create great shopp
PHD Big Winner In Restaurant Brands International Media Review - MediaPost
2022-04-29
<mark>Horizon</mark> was the <mark>media</mark> incumbent, having won the account in 2013 after a review.<mark>Horizon</mark> will continue to serve as <mark>media</mark> agency for Burger King Canada and Tim Hortons Canada for traditional<mark>media</mark> and MediaMonks for digital <mark>media</ma
Tubi, Nielsen Expand Measurement Pact as TV Upfront Looms - Yahoo
2022-04-29
Streaming Top 10: 'Bridgerton' Watched for More Than 2.5 Billion Minutes Over Season 2 Premiere Week • None <mark>Horizon</mark><mark>Media</mark> Vows to Spend Up to 15% of Upfront Dollars on New Measurement Deals “As a movie and television
Fox's Tubi Expands Relationship With Nielsen, Enhances Digital Ad Ratings Coverage - MediaPost
2022-04-29
secondary" audience guarantees, using Nielsen's ratings as their primary currency, at least one big <mark>media</mark>-buyingagency -- <mark>Horizon</mark> <mark>Media</mark> -- announced it will guarantee upwards of 15% of its upfront ad deals on alternates
Burger King taps new agencies after year of marketing tumult
2022-04-29
., OKRP and PHD replace agencies David and <mark>Horizon</mark>, respectively.The new appointments are the result of a creative and <mark>media</mark> review that was announced in February andPHD will replace <mark>Horizon</mark> as Burger King's <mark>media</mark> AOR in the U.S. but will continue
Burger King chooses OKRP for creative account | Ad Age
2022-04-28
Burger King has worked with David on creative and with <mark>Horizon</mark> on <mark>media</mark> for roughly eight years.
How Disney Operates The Data Clean Rooms At The Core Of Its CTV Offering | The Drum
2022-04-28
Disney Advertising Sales is working with <mark>Horizon</mark> <mark>Media</mark> to expand the measurement capabilities of its
M&A watch: Q1 shows high levels of private equity activity since pandemic - Campaign
2022-04-28
Data shows there were more than 200 tracked deals by end of March.
Oceania Cruises, Regent Seven Seas Cruises choose Barking Owl Communications - Mumbrella
2022-04-26
“With this exciting outlook for travel, and cruising, on the <mark>horizon</mark>, we felt it was the right time toembark on a new voyage with our <mark>media</mark> relations strategy,” Odell continued.
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