Above+Beyond hires senior creatives | PR Week
2022-04-20
New talent Ash Prentice and Tim van der Mee have joined Above+Beyond as senior creatives, following work at major London agencies.
No question is too big or too small in Macmillan Cancer Support film - Campaign
2022-04-19
Jones and Hazledine, creative directors at <mark>AMV</mark> <mark>BBDO</mark>, added: “Everybody in Britain knows how amazing Macmillan
Macmillan Cancer Support and AMV BBDO make another positive contribution
2022-04-19
Macmillan Cancer Support and agency <mark>AMV</mark> <mark>BBDO</mark> have won lots of plaudits (and awards) for recent campaigns
'Can I Still Date?': Macmillan Cancer Support Ad Says No Question Is Too Small | The Drum
2022-04-19
range of services on offer to people living with cancer in a new campaign by creative agency partner <mark>AMV</mark><mark>BBDO</mark> titled ‘Whatever You Need’.Michael Jones and Thomas Hazledine, creative directors at <mark>AMV</mark> <mark>BBDO</mark>, added: “Everybody in Britain knows
Inclusivity In Advertising Has Gone Wrong, But Here's How It Can Be Fixed | The Drum
2022-04-14
AMV BBDO’s Mike Alhadeff argues that inclusive advertising creative has so far failed to move past tokenism or condescension. Is there a solution?
I have athetoid cerebral palsy. But I’m also a white male, went to Cambridge and now work as part of the metropolitan elite (aka the advertising industry). So, a bit of a mixed bag really. Oh, and I’ve never really left the M25.
The irony of today is that inclusion is talked about more than ever across the industry. Inclusion is now seen as an important part of every brief we answer, but however well-intentioned, the results have so far been mixed.
Recent examples of where it has gone wrong include Gillette’s ill-conceived high and mighty attempt to tackle modern masculinity to M&S’s blatant tokenism in creating the ‘LGBT Sandwich’. It means that, while progress has undoubtedly been made, the pursuit of inclusion can sometimes mean we are falling into a series of misconceptions and fallacies.
First and foremost, the race for inclusion falls foul of basic strategic logic. The need to represent everyone often gets (mis-)interpreted as the need to appeal to everyone. But by that logic, every brand would be the same. Strategy is often about making choices, and …
Virgin Atlantic "I am what I am" by Lucky Generals - Campaign
2022-04-14
Virgin Atlantic "I am what I am" by Lucky Generals Virgin Atlantic lands a love letter to its people in a 60-second TV ad by Lucky Generals.
AMV BBDO's new CEO on turning around 'the most creative agency in the world' - Campaign
2022-03-30
<mark>AMV</mark> BBDO's new CEO on turning around 'the most creative agency in the world' <mark>AMV</mark> <mark>BBDO</mark> boss Sam Hawkey
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